When it was first implemented, a lot has been written about Entrecard's sponsored ads and the intrusion of CPC ads. Based on various posts, it has become obvious that bloggers are divided on the first issue, while majority loathe the lack of deterrent for intrusive ads.
It is understandable why many dislike the impropriety that forces them to be directed to landing page with lots of CPA and CPC ads on it, but it has not been directly explained by some bloggers why they don't care much about the first issue.
Months later, majority of those who did not leave Entrecard seems to have accepted the logic behind the site's business model and sponsored programs. This could be due to less critical and open minded recognition of the following items:
First off, the company behind Entrecard has to make money in order for it to survive and sustain its operations. One of those strategies is to attract advertisers to make an investment for the services that they offer and that service includes taking 15 percent of their entire ad network inventory for sponsors. The income that will be generated will be used to cover overhead expenses, which is not cheap nowadays.
Some would tend to think that Entrecard has no right to do this since a blog is a personal property of its owner who has the right to supervise whatever is contained on the site. I am not a lawyer or a legal expert so you can enlighten me on this further, but when the owner of the site applied for Entrecard membership and posted the widget on their site, that right does not cover what that widget will contain.
Now, the blog owner was given limited form of control on what the contents of the widget will be, but it does not mean Entrecard could not impose their own conditions on how the widget will be used. In fact, the Terms and Conditions of being an Entrecard member clearly stated that:
"Entrecard reserves the right to use a percentage of the network's ad inventory to serve sponsor ads."If the owner wants to reestablish full control of the ads in their Entrecard widgets, then they can always opt to pay US$ 50.00. Nobody is forcing them to do this though. Once they paid the amount, bloggers will have an option to decline any Sponsor ads from Entrecard for whatever reason.
For those who are not bothered by these sponsored ads, which will be evenly distributed throughout the network, life goes on at Entrecard. Some bloggers I talked to think that it only became a bloated issue for some members because it was implemented without much consultation. If this was adopted early or when the new management took over from Graham Langdon, then many would have been accustomed to the idea already.
But the bottom line is that members decided to be part of a free service of Entrecard to generate traffic and increase their blog's ranking. Entrecard never promised that those visitors will be converted to subscribers or readers nor did they say anything about not promoting sponsored ads, so let’s just give them more flexibility to do what they do best, which is to provide a social networking platform, an advertising network and a marketplace for many aspiring bloggers.5commentsredkathy // October 26, 2010 10:52 AM
Very well stated and I couldn't agree more.
Lakbay Philippines // October 26, 2010 3:48 PM
i agree. sometimes, people are just way over their head thinking that entrecard is a charity institution for bloggers. funny thing is, i find people ranting here and there. so if you feel they're unjust, why not remove it? just saying. :)
davelucas // October 26, 2010 8:58 PM
The keyword here is FREE.
Metallman // October 27, 2010 12:37 AM
Hey there. I stepped away from Entrecard for about a year or so. I thought that the quality of the members were suffering due to the "stop, drop, and hop" method that many members were doing just to get their 300 drops in. I'm hoping that it's improved since I last logged in.
Glenny // October 28, 2010 2:06 AM
I'm divided on this to be honest. Whilst i can appreciate they need to cover their overheads (I'm an accountant so i know all about those!), it's not